Decorah Mart in Johnston, IA to Kick Off Pink at The Pump™ With a Special Discount

Johnston, IADecorah Mart in Decorah (303 College Drive) is launching its participation in the Iowa Renewable Fuels Association’s (IRFA) 2nd annual Pink at the Pump™ campaign with a 10-cent discount on all gallons of E15 sold from 11 a.m. to 1 p.m. on October 11.

 Pink at the Pump™ is a partnership between IRFA, Iowa Corn Promotion Board, National Breast Cancer Foundation, The Hormel Institute, and select Iowa retailers. 

It is a campaign to raise money for breast cancer research and support services and increase consumer awareness of the benefits of E15. 

At participating retail stations, three cents of every gallon of E15 sold during the month of October will be donated to The Hormel Institute and National Breast Cancer Foundation.

 “Participating in Pink at the Pump™ is a great way for motorists to learn about all the many environmental and economic benefits of E15,” said IRFA Managing Director Lucy Norton

“E15 reduces cancer-causing chemicals and greenhouse gas emissions, making it truly the cleanest fuel choice on the market for all 2001 and newer vehicles. 

It is also a smart buy at a lower cost with a higher octane rating.”

 E15 is a fuel blend containing 15 percent ethanol, just five percent more ethanol than the most commonly used fuel in the U.S., E10. 

E15 is approved for all 2001 and newer vehicles. It is also higher in octane, which improves vehicle performance. 

Find fuel stations offering E15 near you by clicking here. 

To find a participating Pink at the Pump™ station and learn more about the promotion, click here.