IRFA’s Pink at the Pump™ Campaign Crosses the Missouri Border

Johnston, IA – Drivers in northern Missouri can make a healthier fuel choice for a good cause this October. Hometown Fuel (22976 Highway M) in Mercer recently joined the Iowa Renewable Fuels Association’s Pink at the Pump™ campaign. 

The annual campaign is now active across six states, including Iowa, Missouri, Illinois, Arkansas, Texas, and Virginia

Pink at the Pump™ is a partnership between IRFA, Iowa Corn Promotion Board, National Breast Cancer Foundation, The Hormel Institute, and select retailers. 

It is a campaign to raise money for breast cancer research, early detection, and support services and increase consumer awareness of the benefits of E15. 

At participating retail stations, three cents of every gallon of E15 sold during the month of October will be donated to The Hormel Institute and National Breast Cancer Foundation.

“Participating in Pink at the Pump™ is a great way for motorists to learn about all the many environmental and economic benefits of E15,” said IRFA Managing Director Lucy Norton

“E15 reduces cancer-causing chemicals and greenhouse gas emissions, making it truly the cleanest fuel choice on the market for all 2001 and newer vehicles. 

It is also a smart buy at a lower cost with a higher octane rating.”

Gary Porter, owner of Hometown Fuel, said the company is excited to join the league of retailers across six states promoting E15 and a healthier environment this month.

“Cleaner air, fighting cancer, it’s a win-win for everyone!” Porter said. “We hope our customers will support the cause by purchasing E15.”

E15 is a fuel blend containing 15 percent ethanol, just five percent more ethanol than E10, the most commonly used fuel in the U.S.  

E15 is approved for all 2001 and newer vehicles. 

It is also higher in octane, which improves vehicle performance. 

Find fuel stations offering E15 near you by clicking here. 

To find a participating Pink at the Pump™ station and learn more about the promotion, click here.