BioFuels Journal

Johnston, IA—Starting tomorrow, Iowa motorists will begin seeing a lot of pink at several fuel stations across Iowa, as nearly 30 E15 retailers in Iowa kick off the "Pink at the Pump" campaign to raise funds for breast cancer support services and increase consumer awareness about E15.

Participating E15 retailers will donate 3-cents of every gallon of E15 sold from October 1 through October 31 to the National Breast Cancer Foundation (NBCF) which focuses on providing help and inspiring hope to those affected by breast cancer through early detection, education and support services. "October is 'Breast Cancer Awareness Month,' and it's a perfect time for Iowa E15 retailers to join forces with the National Breast Cancer Foundation to raise awareness about breast cancer and cleaner-burning E15," stated Iowa Renewable Fuels Association (IRFA) Managing Director Lucy Norton.

"Filling-up with E15 means you're fueling your vehicle with a more environmentally-friendly fuel that contains less carcinogens than straight petroleum gasoline. Now, for the entire month of October, it also means you're helping to combat breast cancer while seeing a lot of pink at participating Iowa E15 fueling locations." "We appreciate the support of the Iowa Renewable Fuels Association and Iowa Corn this Breast Cancer Awareness Month," stated NBCF Senior Director of Development Danae Johnson.

"Their generous donation will support our mission of Helping Women Now ® by providing early detection, education and support services to women in all 50 states." "Many people have started eating healthier, but they don't ever think about what they're being exposed to with daily activities, like fueling their cars," stated breast cancer survivor and Kansas fuel retailer Cheryl Werth Near, who was featured in the documentary 'Pump.'

"I'm a breast cancer survivor with no previous family history of breast cancer. The truth is gasoline is full of toxic aromatics. Ethanol has no toxins or carcinogens, so the higher the ethanol blend, the less toxic aromatics you are being exposed to when fueling your car. This makes E15 not only a healthier choice, but the higher octane choice that reduces greenhouse gas emissions and saves you money at the pump." Norton added, "If you're driving a 2001 or newer vehicle, E15 is the cleanest, most affordable fuel option for you. Simply look for the pink handle at participating 'Pink at the Pump' locations all October to help fight breast cancer with cleaner-burning E15." The Iowa Renewable Fuels Association and Iowa Corn Promotion Board have teamed up with the National Breast Cancer Foundation for the "Pink at the Pump" campaign to help combat breast cancer with cleaner-burning fuels, like E15.

For the entire month of October, participating locations will feature pink nozzle guards for E15, pink promotional t-shirts for staff, and many other pink point of sale materials.

To learn more about "Pink at the Pump," please click here.

See Related Websites/Articles:

• IRFA Study on Iowa's Renewable Fuels Industry
• E15 Info
• Find a Station Near You

more ETHANOL...